Marketing specialist

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Years of Experience Needed:

8 years

Career Level:

Experienced

Job Type

Full Time

Salary

Negotiable

Vacancies

1 Open Position

Status

Expired

About job

Expand and introduce marketing strategies to advance existing business, ensure the effective development and promotion of the products and services, in addition to identifying new market opportunities.

Job Requirements

  • Bsc. Business Administration or Mass Communication
  • 7 to 10 years of experience
  • Minimum of 5 years proven marketing management success in a complex B2B distribution environment.
  • Experience with technological products in the fields of oil, gas & utilities and related industries.

Job Responsibilities

  • Continuously improve the marketing process in every respect.
  • Manage the company’s revolving business planning process.
  • Provide in depth understanding of market dynamics per product/market combination and all underlying factors driving sales, margin and profit.
  • Set marketing objectives and articulate dynamic feasible marketing strategies.
  • Deliver strong strategies to improve the overall market presence and competitive position.
  • Lead the commercial process with strong orchestrated implementation plans for all functions involved.
  • Ensure robust and timely deployment of marketing programs fueling the leads funnel and execute support activities ensuring a continuously improving sales conversion ratio.
  • Drive the new business development process to ensure future organic growth.
  • Develop and maintain solid functional relationships within the organization on all responsibilities.
  • Conduct market mapping activities on basis of secondary research sources, information gathering systems through the internal organization and market research.
  • Collect and feed the organization on a structural basis with relevant market information and conduct analysis.
  • Propose market research projects and execute market research studies.
  • Apply market models (LTV etc.) to substantiate strategy development.
  • Execute strategies to enter new product/market combinations
  • Conduct and execute business development programs for new product/market combinations together with other functional managers.
  • Execute and coordinate marketing programs to feed the sales order funnel.
  • Develop and grow a strong CRM program encompassing all target customer segments.
  • Source and deliver appropriate training for all staff involved in marketing.
  • Maximize the use of cost efficient systems and processes by leading their development and implementation.
  • Take an active lead in the introduction, development and implementation of E‐Business solutions.
  • Produce a standard pack of Management reports and KPI’s to measure and manage performance throughout the company